with AI-powered software and the large datasets it can analyze, it’s infinitely easier to hit that moving target.

AI-related advances in natural language processing (NLP), which is focused on the ways computers understand human language, have led to breakthroughs in search-engine performance.

With AI, computers can capture and process huge amounts of customer data and provide insightful real-time analytics, allowing websites to act like trustworthy guides that suggest the right items and offer attractive discounts.

Ecommerce personalization in an online store goes considerably beyond what shoppers can expect to enjoy in a brick-and-mortar store.

Product recommendation technology is yet another ecommerce tool enhanced by artificial intelligence.

When it comes to good customer service, chatbots and other types of virtual assistants make excellent online support reps.

AI technology uses predictive analysis that’s much more sophisticated than anything achieved by referring to current stock levels and keeping a close eye on your supply chain.

Worldwide, in 2021, online fraudulent activities cost ecommerce retailers $20 billion, according to Statista. The good news: AI can fight that problem in some advanced ways.

AI can be used to improve your conversions and cut down on customer churn, letting you follow up when potential customers walk off the site and leave items still sitting in their cart.

Aside from impacting what goes on at the technology levels in an ecommerce store, as with other industries, AI can take on mundane daily tasks and lower employee headcount.